Showing posts with label international. Show all posts
Showing posts with label international. Show all posts

Saturday, February 3, 2007

Nutmeg for New York

You probably know the story of Peter Miniut buying Manhattan in 1626 for $24 worth of beads and you may be familiar with the compound interest calculation that shows $24, invested for nearly four hundred years, grows enough to buy back the entire island at current real-estate prices, but what's less well-known is why the Dutch gave Manhattan to the British.

The answer, surprisingly, is nutmeg.

In 1667, the Dutch traded Manhattan for the island of Run, described by David Quammen as "the world’s most inconspicuous yet eloquent symbol of changing commodity values and myopic diplomacy." Run, a British colonial foothold in the Spice Islands, provided a competitive alternative to the Dutch monopoly on nutmeg.

Quammen explains:

Early spice cargoes were sold in Amsterdam at as much as 32,000 percent markup, and so the Dutch burghers who had financed those expeditions moved quickly to corner the trade. To eliminate competition among themselves, they united in 1602 as the Dutch East India Company. To eliminate international competition, they began nudging aside the Portuguese, who had reached the Moluccas first; the Spanish, who had gained a regional foothold in the Philippines ; and the British, who had established an East India Company of their own. The Dutch focused on the Bandas, where the other colonial powers had no prior commanding presence, and in 1611 they built a fort on the slope above Bandaneira. Meanwhile the British had established a more modest trading post on Run, just a few miles eastward. The British, if Muller’s book can be trusted, offered better prices for nutmeg than the Dutch. And the Dutch company made itself still more unpopular with the Bandanese people by demanding a monopoly concession. This led to rebellion, murder, reprisal, and war—between the Dutch and the Bandanese, between the Dutch and the British. At one early stage, the Dutch tortured and beheaded eighteen (or eight, depending on which source you believe) British subjects for conspiring to subvert Dutch colonial authority. That caused a stink back in England, but the Bandanese fared even worse.
The Dutch company officials were truculent, firm, and purblind, as imperialists of all flags usually are. Beginning in 1621, under a fierce governor-general named Jan Pieterszoon Coen, they began killing off the Bandanese population. Another measure was equally barbaric, though less bloody: They also killed nutmeg trees. They did their best to extirpate M. fragrans from most of its range—everywhere but on those few islands where Dutch hegemony was absolute, namely Ambon and the larger Bandas.
...
For almost two centuries, people everywhere bought nutmeg from the Dutch East India Company or not at all. And when the supply threatened to sate the demand, the company willfully destroyed tons of its own nutmeg in order to reinflate prices.


That seems like a lot of effort to control something we sprinkle on eggnog, but in that era spices were world-changing. Venice flourished from its Mediterranean trade in spices. Portugal and Spain, followed by Holland and England, became maritime adventurers to break Venetian control of international trade. Columbus wasn't an explorer in the modern sense; he accidently discovered the Americas as part of a commercial gambit in the spice trade.

Spices financed the Age of Discovery but the spice trade's global importance pre-dates Columbus and Magellan by centuries. "The global aspect of the dealer’s trade is nothing new. As far back as 2600BC, there are records of the Egyptians feeding spices obtained from Asia to labourers building the great pyramid of Cheops, to give them strength. Archeological evidence suggests that cloves were quite popular in Syria not long after, despite the fact that, like nutmeg and mace, they came only from the spice islands of what is now Indonesia. ... Europe imported them before Rome was founded." [The Economist]

Today, Run is a quiet tropical isle but Indonesia is still the world's largest nutmeg producer, with Grenada, in Columbus's "West Indies," the other major producer. The desire for monopoly continues. Producers in these two countries formed an international cartel in the 1980s to limit nutmeg output and therefore boost prices. Cartels generally face an internal incentive problem: high prices are very profitable, encouraging producers to sell larger quantities. That, of course, leads to falling prices. The nutmeg cartel collapsed in the 1990s because of this dynamic.

International trade in spices continues, but competition between producing countries keeps prices affordable. It's hard to imagine an empire built on the kitchen spice rack.

Sources


"The Spice Trade, A Taste of Adventure" from The Economist, reprinted in the encyclopedia of spices.
"The Narcotic of Empire: Nutmeg Economics and the Bargain of Breda", The Boilerplate Rhino: Nature in the Eye of the Beholder (based on his earlier article in Outside Magazine)

Nutmeg and mace - world overview
FAO (Food and Agriculture Organization of the United Nations)FO: MISC/94/7 Working Paper

Wednesday, January 31, 2007

Cross-border Coke

If you read my post on Coke you might be interested in this San Diego Union-Tribune story on
Is Mexican Coke the real thing?


Carvallo says his store goes through 10 to 15 cases of Mexican Coke a week – his entire stock – while he's barely able to push five cases of the domestic version.

"Sometimes I have it left over," he said of the domestic Coke he orders. "Sometimes a case, case and a half. So it's a lot of difference."

Taste is the main reason why his discriminating shoppers buy Mexican Coke – they say the cane sugar sweetener used in Mexican Coke has a sweeter, cleaner flavor than the high-fructose corn syrup in the American version. Many are willing to pay $1.10 per 12-ounce bottle for the imports, even with cans of American Coke sitting nearby for 49 cents each.

...
With a niche market for Mexican Coke taking root in the United States, The Coca-Cola Co. and its bottlers are quietly looking to block its passage across the border.


update:Here's a post by Grant McCracken on Mexican COke

Monday, January 29, 2007

Sweet South American Coke

"The Coke tastes better here," said my stepson, while he was visiting us in Uruguay. Was this just a side-effect of being on vacation? Maybe... but I doubt it. The Coke he was drinking really was different from the Coke he usually drinks in the U.S. I'm not referring to the infamous "New Coke,"or the original Coca Cola patent medicine formula with cocaine, but in South America, Coke is still made with real sugar. The Coke in the US tastes different because it's made with corn sweeteners. Why can't the world's richest country buy the world's best-tasting Coke?

The answer, it turns out, has to do with a series of unintended consequences. Sugar policy in the US was designed to increase income for farmers by increasing the price of sugar. The US government set quotas on the amount of sugar that could be imported from other countries. Restricting the supply of imported sugar boosted its price, and achieved the goal of higher incomes for US sugar producers, at least temporarily.

Sugar cane is a tropical plant and by blocking imports from the Caribbean, Central America, and South America, this policy gave most of the U.S. market to cane plantations in Florida, Louisiana, and Hawaii. But other US farmers saw an opportunity. The high price of sugar made it profitable to produce sugar from beets. States like Montana, North Dakota, Minnesota, and Michigan became major sugar producers. Beets have surpassed cane; 54% of US production now comes from sugar beets [USDA].

Even with expanded domestic production, sugar prices in the US are still much higher than the free-market price. U.S. consumers pay over twice the world price. In total, sugar policy costs the American public over $1 billion annually. And it's not just households. Companies are also major purchasers of sugar and while high prices may help farmers, they hurt business buyers. Lifesaver candies used to be made in Holland, Michigan (about an hour from Kalamazoo) but because of the high price of sugar in the US, the factory closed and moved to Canada.

This brings us back to Coca Cola. For generations, Coke was sweetened with cane sugar, but eventually high US sugar prices forced the company to consider substitutes. Since sugar-- either from cane or from beets-- was so expensive, Coke, and other soft drink manufacturers, switched to a cheaper sweetener, corn syrup, in the 1980s. US production of high fructose corn syrup has grown by over 400% since that time [USDA].

In the new millennium, some consumers have doubts about drinking high fructose corn syrup in their soft drinks. Jones Soda, and other small bottlers, are switching their recipes to use only sugar.

Is Coke with sugar better? You can find out for yourself. Each year, Coca-Cola produces a limited amount of Coke that is kosher for Passover that doesn't use corn sweetener. Look for Coke bottle with yellow caps and marked "KP" in early Spring