If you read my post on Coke you might be interested in this San Diego Union-Tribune story on
Is Mexican Coke the real thing?
Carvallo says his store goes through 10 to 15 cases of Mexican Coke a week – his entire stock – while he's barely able to push five cases of the domestic version.
"Sometimes I have it left over," he said of the domestic Coke he orders. "Sometimes a case, case and a half. So it's a lot of difference."
Taste is the main reason why his discriminating shoppers buy Mexican Coke – they say the cane sugar sweetener used in Mexican Coke has a sweeter, cleaner flavor than the high-fructose corn syrup in the American version. Many are willing to pay $1.10 per 12-ounce bottle for the imports, even with cans of American Coke sitting nearby for 49 cents each.
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With a niche market for Mexican Coke taking root in the United States, The Coca-Cola Co. and its bottlers are quietly looking to block its passage across the border.
update:Here's a post by Grant McCracken on Mexican COke
1 comment:
Goes to show you that some Americans do have discerning palates and are willing to pay more for quality...
My hope would be that the Coca-Cola Co. and its distributors work to make "Original Recipe" Coke available at a fair price instead of trying to maintain the boundaries of their artificially segmented markets...
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